SEO Strategy

To many people SEO is still an alien word, to some it means to apply technology to get your website up on the search results with the snap of the fingers. To us, the professionals, SEO is the science which is getting complicated day by day. Search engine strive to provide the best relevant and exact results to the web users and in this effort make add on to the features and drop some of the old ones leading to confusion for many people who work on set strategies.

From Big Daddy update to Panda and now to Penguin we have seen the shift. We have repented not to anticipate the moves and hence many rumors like “Google Hates SEO” were heard. Black hat specialists led the search engines to change the ranking strategies. Some of the things that worked earlier do not work anymore. Things that were more relevant before and now less relevant and hence more human factor is not inbuilt into the SEO strategies.

What do we need to do?

This is typically a question that I had been asking for quite some time now. The answer was simple, be natural. These are the days of semantic search being natural will help you to lead

The red blood cells behind your SEO strategy are the keywords that we select for optimizing our web pages. To arrive at the right keyword, we must learn about our business prospects interests, their search habits, the keywords and keyword phrases being used by them when they are searching online, hence, to pump up more fresh oxygen, the relevance of keywords and their correlation with the your website content is important.

The next most important element is building content, the web copy. Customer oriented content build for the website viewers is an important element. Keyword stuffed web content that does not make sense to the readers does not work anymore. It works best to chase the website visitors away.

Visitors and the web users are always central to the SEO strategy. We build websites for the visitors and hence must make all the efforts to fulfill their need and their thirst for information. Using the selected relevant keywords prudently will help in bridging the gap and make our website visible to the people surfing the net.