Onsite SEO

SEO is an important element that must not be overlooked while developing and designing a website. Onsite SEO, ruled the SEO horizon once, but, with the way optimizer manipulated the search engines and the users got junk search engine results, Google made the shift. It dawned later to that search engines are made for the user, as the websites too are made for the users. The users should be the beneficiary of the internet marketing efforts and as such, onsite SEO which held much ground suddenly was left to occupy around 30% of the total search engine optimization importance. The balance 70% weight went to off page SEO which led the optimizers to build the off page SEO structure in a more natural manner. Manipulation hence became difficult.

With this 30% of weight age, still onsite SEO is the most important part of all SEO efforts. It creates the base or we can say the SEO structure that can help in building off page techniques.  Onsite SEO works and works pretty well if you do your homework right. Bungle up and you will find yourself and your website in hot waters on the search engines. 

We aim for online visibility. Our aim or our target is the first spot on the search engine results pages (SERPs) through ethical, organic search engine optimization. This takes us to the first steps of on page SEO, that is, to search for the relevant keywords, the words that our target market uses to search for the products and services we deal in. Keyword research is the backbone of SEO activities that take place from hereon whether it is the on-page SEO or the off page optimization.

Our next steps in onsite SEO are as follows:

• Meta Tags Building – Meta Title Tag, Meta Description Tag and Meta Keyword Tag
• Building keyword rich web content – beware of the keyword density, do not stuff keywords
• Optimize images and optimize videos that are embedded on your web pages
• Build site Map

These are for sure a few things to do on the on-page optimization, but we need to build these prudently as these are the basics or we can say that these steps give us strong foot hold when we start dealing with off page optimization.