Hiring a SEO company to optimize your website is
necessary. Not everyone is an optimizer neither it’s as easy as 123 to learn
SEO. Just by reading a few articles we cannot be sure that we can optimize our website
by ourselves. We have to go through the learning curve; hence, trial and error
is the only path that we can walk on. If you have time to go through the hit
and run process and if you can wait till you can become a SEO expert, Good Luck
to you, but in essence, I think that entrepreneurs don’t have time to learn
everything that comes in their way, they need to hire specialists for different
jobs that they need to get done, and they, themselves focus on the hardcore
business activities that help them generate profits. Hence, we feel the need to
hire SEO specialists who can optimize our websites and get us to achieve top
search engine ranking, top places on the SERP’s for the keywords selected to
optimize the website.
The efforts to find the best SEO company, we make
mistakes. May be our lack of knowledge hurts our purpose and we fall for greasy
talk. Here we must be careful before signing the contract, wait for few days
and hunt through the resources available. I have seen people making some silly
mistakes like:
a) Falling
for guarantees of 1st position on Google search results. No one an
guarantee 1st spot in the organic search results. These positions
are achieved overtime and through lots of ethical hard work.
b) Not
checking the current search engine ranking of the SEO Company claiming to get
your website on the 1st spot.
c) Not
checking the ranking of the client’s websites of the SEO Company.
d) Not
getting in touch with the clients of the SEO company to inquire about the
service quality
e) Not
requesting ranking reports, neither requesting for Google Analytics
f) Paying
full SEO fee in advance
Hiring a SEO Company is never an easy task. You can
ask the SEO Company to prove their worth before signing the contract.
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