3 Steps to Off Page SEO

Search Engine Optimization is a huge topic to discuss. No loose ends make things worse and make your SEO effort go down the drain. We need specialists to work on our SEO projects or else we will get entangled in the hit and run situation where we would keep fighting our wits and arguing with ourselves as to why doesn’t our SEO effort get us to the top. We will end up saying, like so many other people do, that “Search engines hate SEO”. The fact is they love it. This is the element that helps them to be in business. Search engine do encourage SEO and to keep the ethical competition the search engines loves to keep the search engine optimizers on their toes.

We have time and again read about on-page SEO or the on-site SEO, that is the tweaking the on page elements of the web page to make it search engine ready. The page than propels the Google BOT and other search engine spiders to index the page and keep it handy to return the page in the SERPs when a query is made.

Off Page SEO hold some special propositions. It is, as we know, performed while staying away from the website. This is not to say that it has nothing to do with the web pages we are optimized, but it works in conjunction with the on page elements. Off Page SEO gets us back links and free web traffic.

Out of many off page optimization methods the following 3 steps help us getting the back links and also help in propelling many web visitors to click on our website links that they come across.

Forum Participation – Niche forum help. Business and industry related forum participation gears up interest in our web pages. We talk to the industry related people, we communicate with the target market, leave the links of our web pages and hence, create a buzz. In this effort, every conversation that we leave must be optimized, embedded with the search terms to trigger the interest of the search engines in our conversation.

Blogging – Another way of creating special buzz word for our business, products and services. Blog though seem to be one way conversation tool, but the element of blog commenting makes it a two way conversation medium, where people can post their comments on the blog as well as discuss on the particular topic.

Social networks – Social networks are the busiest marketing mediums on the internet. Breaking into conversation and leading the masses by leaving links to your website from where members can reach out to your website.