Driving Traffic to your website: The road map

Getting a website made and hosting it is not a big deal. The real juice is when people find your website on the search engines and visit our web page to learn what you and your company are doing. Out of many thousands of visitors, a few would actually stick and interact. How to compel the visitors to stay on the web page and how to compel them to buy, is out of the preview of the article. We are here to learn how could be build traffic to our website.

Search engine marketing does the trick, but to begin with we will look at the SEO and learn what does SEO do for our visibility.

SEO deals with the search engine friendliness of the website and makes it easier for the website to rank on the first pages of the SERPs (Search engine results pages). This quick fix of the web page elements to make the web spiders spot the web page and index helps a lot in the long run. Be sure that SEO takes time to mature, enough time that would make you excited enough to make you give up on the SEO tricks. Hold you guns, there are more than one ways of getting people interested in your website. Especially those who are already searching for the products and services you are dealing in.

Blogging – the sure fire way of getting people interested. If you are selling jeans, talk a lot about them. Tell the people about different brands and tell them why your brand is better than the other, Talk to your followers and force them to comment, from their lead them to your website.

Press Release Distribution – Use the power of the news. Shoot breaking news about the launch of your brand. About the stuff that arrives in your web space. Give them the reason to visit your site. Tell them that something interesting is waiting for them there. You can leverage a lot through press releases and drive unlimited qualified web traffic to your website.

We cannot forget the social media. The gang bang where millions of nosey people are online 24/7. Give them the news, show them your product and lead them to your web space by giving them offers. Create events for them and let them have fun when they buy your products.

SEO, The new outlook

Many business people still are unsure as to how can SEO benefit them. They know about visibility as they are themselves the web users and use Google to search for information. They are familiar of what web user do online, how search is conducted and what needs to be done if you don’t find the exact information that you are searching for. Hence, not knowing what SEO can do for the business is ignorance. What is good for others is good for your business too. Hence, when put in easy terms, SEO bring visibility and free web traffic to your website, if your SEO elements are properly built in and your website off page optimization is done with good search engine marketing strategy.

On Page elements are technical, as these have to do with HTML codes like building Meta Title Tags, Description tags, image (ALT) tags etc. We have to be vigilant and learned enough so as to tweak out basic HTML elements of our web pages. Are you equipped to handle this? Mostly, entrepreneurs are not. They are not familiar with the HTML, so website designing is alien area to walk into. Here they need the help of the search engine optimizers and pay them so SEO fee to help them research their keywords and build the SEO tags and elements on the web pages.

Off Page Optimization – This can be a “do it your self project”. You need to know good English. Save your vocabulary, as you don’t have to show off. You need to keep your web content simple and understandable. You have to give some time to your off page SEO.

People on the web are looking for information and best source of information is the web content. We can helpfully look at:

a)      Submitting website to web directories

b)      Article writing and submission

c)       Blogging

d)      Press Releases

These are the best sources for spreading information. Leaving a link back to your web pages in these web conversations will help in bringing the interested web visitors to your website and would also generate healthy and relevant back links

For the entrepreneurs the more challenging task is to let the people know about the articles, blogs and the press releases, hence, thanks to the social marketing techniques, we can spread the word by leading the members of the social networks, your friends and peer by posting links on Facebook, Twitter and LinkedIn etc.

No so technical and not so difficult, “do it yourself SEO tasks” where you need intelligence and common sense, can be of great help your search engine optimization and help in getting your web pages more visibility on the search engines.

Link Building Methods

Link farms flourished before. People used to buy links, arrange reciprocal links and make efforts to strengthen the hold on the search engine ranking. This shows that link building has always been central to SEO strategies. But now the game has become more serious. Link farms are a big No No from Google’s point of view as links coming in from any site are not the links that matter any more. These have to come through the relevant and authority sites, with better page rank. Here quality of back links matter. The bad guys are in trouble.

Keywords focus must not be let loose as these are important and precious commodity. SEO web content development contains the set of and variations of targeted relevant keywords and phrases. Every web conversation that we get involved in if is with the relevant keywords, which must be prudently used, not stuffed or used meaninglessly, will help in SEO and link building.

Methods of link building

We are here to discuss various methods and must look at the easiest ones that can help you to garner more authoritative and relevant links.

Blogging – Web2.0 blog sites are the tools of general interest these days. Creating niche blogs and uploading your blog posts, and leaving the links in the signature sections help in generating back links. If the post is original, interesting and creative many other bloggers will like to link to your blog and many other might link to your website.

Forum Commenting – Forums are the best places on the internet where loads of conversations take place. The best forums are the ones that belong to your market niche. Participating in forums and leaving links of your website, will help. Two pronged benefits are visible here; (a) you get loads of web traffic to flow and (b) back links

Social media / Social Networks – Most of the web users are there to mingle, make friends and have fun but the serious side of social networks tells a different story. Creating interesting conversation and leaving links of your blogs, articles, and the social media updates etc, leads to the traffic flow to your sites but the juice that we get are the link, one way back links from these sites and other sites that link back to us.

3 Steps to Off Page SEO

Search Engine Optimization is a huge topic to discuss. No loose ends make things worse and make your SEO effort go down the drain. We need specialists to work on our SEO projects or else we will get entangled in the hit and run situation where we would keep fighting our wits and arguing with ourselves as to why doesn’t our SEO effort get us to the top. We will end up saying, like so many other people do, that “Search engines hate SEO”. The fact is they love it. This is the element that helps them to be in business. Search engine do encourage SEO and to keep the ethical competition the search engines loves to keep the search engine optimizers on their toes.

We have time and again read about on-page SEO or the on-site SEO, that is the tweaking the on page elements of the web page to make it search engine ready. The page than propels the Google BOT and other search engine spiders to index the page and keep it handy to return the page in the SERPs when a query is made.

Off Page SEO hold some special propositions. It is, as we know, performed while staying away from the website. This is not to say that it has nothing to do with the web pages we are optimized, but it works in conjunction with the on page elements. Off Page SEO gets us back links and free web traffic.

Out of many off page optimization methods the following 3 steps help us getting the back links and also help in propelling many web visitors to click on our website links that they come across.

Forum Participation – Niche forum help. Business and industry related forum participation gears up interest in our web pages. We talk to the industry related people, we communicate with the target market, leave the links of our web pages and hence, create a buzz. In this effort, every conversation that we leave must be optimized, embedded with the search terms to trigger the interest of the search engines in our conversation.

Blogging – Another way of creating special buzz word for our business, products and services. Blog though seem to be one way conversation tool, but the element of blog commenting makes it a two way conversation medium, where people can post their comments on the blog as well as discuss on the particular topic.

Social networks – Social networks are the busiest marketing mediums on the internet. Breaking into conversation and leading the masses by leaving links to your website from where members can reach out to your website.