SEO Website

Our websites are our online showrooms that help us to showcase our products, services and the information. Our sales through online web pages depend on the visibility of the web pages on the search engines. We have repeatedly studied the elements that help us in achieving the online visibility and our efforts are always concentrated around getting a better ROI. Our SEO strategies, therefore, must be directed towards letting our website be found on the web.

The visibility thus can be achieved through:

-    On Page Search engine optimization
-    The Off page optimization
-     Link Building
-    Web content promotion – through articles writing and article posting
-    Blog posting
-    Commenting
-    Press Releases Distribution Online
-    Social networking
-    Social media marketing

Thus collectively, we are aiming for a band to happen on the search engines where the regular surfer get to see the link of our website on the search engine results pages when he/she key in the specific search for the products, services or information for which we have optimized our website for.

Contribution to On-Page SEO today is not just getting the on page elements tweaked. It is about building the intent based content where the company owners’ aim in developing web content targeting the semantic search results. Along with the website content, the Meta Title Tag, the Description tag, the ALT image tag help in preparing the web pages for search engine optimization.

The Off Page Optimization is a tough ask. Here submitting the web pages to the search engine directories, article marketing, blog marketing, social media marketing and other steps are taken to build links and promote the website on the search engines with the aim of strengthening the hold on the search engine ranking and getting to the place where the website is prominent to the web surfers eye balls.

Your site might be good. It might have the best aesthetic appeal. It might have unique content on the web pages, but if it is not optimized for the search engines and not found on the search engines results, it will just be an expensive bill board sitting in your back yard.

Ignorance of Search Engine Optimization

You might be surprised that even in these days of fast access and fastest dissemination of information people remain ignorant of SEO. The search engine optimization process and how it could help us in getting our business to become the talk of the town.  We are living in the high tech world. Tabs, smart phones, note books, net books, laptops etc. We use these devices for our business and personal purpose, but there are people who use these high tech machines to entertainment purpose only, for them the use of these machines is limited to watching movies, videos and audios and playing games.

The businessmen, in this respect are familiar with the websites yet, optimization is an alien field for them to venture in. I am talking about the people who are not so internet savvy and not so computer literate. They still believe much in the physical world.

“I don’t need a website” said a vendor who walked in for cold call. I was shocked. What was he talking about? “I had a website, but it did not get me business.” He said. Good. This meant he was in the league and was one of those people who had been bitten hard by a website designer who failed to give him a chance to succeed on the internet. We would find many website designers, developers and the search engine optimizer pocketing money in terms of fee and not caring for their client’s business outcome. They have a lot to say about their failures. The blame is always on the client’s business.

We were in conversation about the product he was offering me. The product was interesting and was useful for my work too so I was looking forward to the purchase, but at the same time I started to tell him about the SEO process and the good of the business website design. He was a small business owner, who was running his show on tight budget and did not like the idea of getting a CMS website developed and get it optimized for search engine ranking.

It took me 35 minutes and 3 phone calls for testimonials to convince him that he would be better off with an optimized website and other search engine marketing strategies. I had to offer a lowest plan, with easy payment so that he can pay the dues.

This was the first time he came across the terms like On Page Optimization, off Page Optimization. He learnt about keyword research and the importance of Title and description tags. The art of SEO fascinated him.

SEO, The new outlook

Many business people still are unsure as to how can SEO benefit them. They know about visibility as they are themselves the web users and use Google to search for information. They are familiar of what web user do online, how search is conducted and what needs to be done if you don’t find the exact information that you are searching for. Hence, not knowing what SEO can do for the business is ignorance. What is good for others is good for your business too. Hence, when put in easy terms, SEO bring visibility and free web traffic to your website, if your SEO elements are properly built in and your website off page optimization is done with good search engine marketing strategy.

On Page elements are technical, as these have to do with HTML codes like building Meta Title Tags, Description tags, image (ALT) tags etc. We have to be vigilant and learned enough so as to tweak out basic HTML elements of our web pages. Are you equipped to handle this? Mostly, entrepreneurs are not. They are not familiar with the HTML, so website designing is alien area to walk into. Here they need the help of the search engine optimizers and pay them so SEO fee to help them research their keywords and build the SEO tags and elements on the web pages.

Off Page Optimization – This can be a “do it your self project”. You need to know good English. Save your vocabulary, as you don’t have to show off. You need to keep your web content simple and understandable. You have to give some time to your off page SEO.

People on the web are looking for information and best source of information is the web content. We can helpfully look at:

a)      Submitting website to web directories

b)      Article writing and submission

c)       Blogging

d)      Press Releases

These are the best sources for spreading information. Leaving a link back to your web pages in these web conversations will help in bringing the interested web visitors to your website and would also generate healthy and relevant back links

For the entrepreneurs the more challenging task is to let the people know about the articles, blogs and the press releases, hence, thanks to the social marketing techniques, we can spread the word by leading the members of the social networks, your friends and peer by posting links on Facebook, Twitter and LinkedIn etc.

No so technical and not so difficult, “do it yourself SEO tasks” where you need intelligence and common sense, can be of great help your search engine optimization and help in getting your web pages more visibility on the search engines.

SEO – Master the game or fade away

Not many of us have still mastered the game. We think or we perceive that we know it all, but the geniuses out there, the search engine makers, have always succeeded us beating the search engine optimizers at the game of SEO. Search engine are made for the web visitors, for them to find things, search and learn and interact with the businesses to buy the products, services or get the required information. This gives the online marketers as open field to create an effective presence through ethical means, not the way many of our friends did, used black hat techniques and exploited the opportunities available to us.

How in the world we have thought that we could use these engines to make big money overnight. The opportunity exists for everyone to showcase the products, take ethical steps to promote but by using unfair means, mastering the black hat techniques, the optimizers had shortened their web visibility through the search engines and found themselves out of scene, fading away from the glory of top search engine ranking.

• On-Site SEO – The basics of SEO where we can tweak the HTML tags, build keyword laden, but not keyword stuffed web content, Optimize images and graphics and make the web presentation of our company search engine friendly. This is the task that is rather easy to master and most of our friends play their SEO game around the on page SEO, shying away from the real ball game.
• Off Page SEO – Here we must understand that in SEO there are no short cuts. This is the place where the real juice is. To help our search engine friendly website to hold ground, we must plug in some of the back links. These come naturally, with all the off page optimization efforts whether we are blogging, article and submitting articles, issuing or publishing press releases, or when we are indulging in social media marketing or participating in forums, we are trying to build links the natural way.

We need to master the ethical SEO game that could lead our websites and web presence through to the top of the organic search engine results. The white hat way. Here the air is clean, no threats of being dumped by the search engine exists. We need patience and hard work. We need to wait for longer time that we would have waited through other means; hence, without taking sort cuts we can secure ourselves and our existence on the web.