If you aren’t on the search engine search results, you are nowhere. This could be your strategy to gain online visibility. SEO is far from being dead. We learnt that the businesses, online had tough time after the constant algorithm updates by Google. We cannot, altogether, shun SEO, but tailor it and learning our lessons. Google is adamant to fight span and have vowed to keep a strong check on manipulative links.
Filter you SEO links. You can take on the PPC that compliments the organic SEO strategy. It gets you instant visibility, traffic and recognition. But what we have learnt, PPC could be good as a short terms web marketing strategy. Opting on this medium for long term results has proven to hurt the ROI.
SEO today has grown towards being more natural. We have learnt through our past practices and from what Google is preaching, are that we must look at SEO from the users prospective. You content, instead of being shallow and sprinkled with unwanted keywords, must be aimed to benefit the user. Forget the Keyword quantity, quality and the usefulness of the content will garner much better search results.
So what are looking for when we are at SEO techniques?
We are looking at being more creative, we have to put more intent or we can call it “be more purposeful” and last but not the least we have to put in some real hard efforts. The bunch of three attributes could get our SEO going. Focus now is the audience. Google’s artificially intelligent BOTs smell the manipulative rats.
In the end, content remains to be the king. You are writing for your audience, you need to choose high authority relevant blogs for guest blogging; you would need the relevant images to go along with the content, make the content more purposeful and hence look around for creative ways of disseminating content and helping it to go viral. We must, here, not forget the role social media has to play with your going viral activity, but in anyway, it cannot be a substitute for your SEO activities.
Filter you SEO links. You can take on the PPC that compliments the organic SEO strategy. It gets you instant visibility, traffic and recognition. But what we have learnt, PPC could be good as a short terms web marketing strategy. Opting on this medium for long term results has proven to hurt the ROI.
SEO today has grown towards being more natural. We have learnt through our past practices and from what Google is preaching, are that we must look at SEO from the users prospective. You content, instead of being shallow and sprinkled with unwanted keywords, must be aimed to benefit the user. Forget the Keyword quantity, quality and the usefulness of the content will garner much better search results.
So what are looking for when we are at SEO techniques?
We are looking at being more creative, we have to put more intent or we can call it “be more purposeful” and last but not the least we have to put in some real hard efforts. The bunch of three attributes could get our SEO going. Focus now is the audience. Google’s artificially intelligent BOTs smell the manipulative rats.
In the end, content remains to be the king. You are writing for your audience, you need to choose high authority relevant blogs for guest blogging; you would need the relevant images to go along with the content, make the content more purposeful and hence look around for creative ways of disseminating content and helping it to go viral. We must, here, not forget the role social media has to play with your going viral activity, but in anyway, it cannot be a substitute for your SEO activities.
